Kim Caro
Kim Caro
Content | Marketing | Public Relations
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External Communications

Hi. I’m Kim. A marketing communications professional working with startups, emerging businesses and public companies.

With eleven years of experience in public relations, content marketing, and account management, I have a passion for helping brands elevate their paid, earned, shared, and owned strategies. With a proven track record of well-developed project management and leadership abilities, I’ve supported campaign development and product launches that set organizations, brands, and products up for success.

When I’m out of the office, you can find me playing with my son, hiking with my family and rescue dogs, working out, binging Netflix with a good cup of coffee or a glass of red wine (depending on the time of day).

Resume
Summary

Experience

Senior manager of partnerships & customer communications
Workiva, 5.23 - present

Communications manager
Zoom, 2.22 - 4.23

Senior marketing communications manager
Metis Communications, 2.18 - 2.22
Promoted twice.

Social media manager
The Barre Code Denver, 1.20 - 8.21

Content & design manager
Aspen Tan, 11.16 - 10.19

Communications manager
Quiznos, 7.17 - 1.18

Instagram manager & ambassador
FitLo, 9.16 - 5.18

Senior account executive
104 West Partners, 3.16 - 7.17
Promoted from account executive.

Account executive
Hunter, 9.12 - 1.16
Promoted twice.

Programs

Adobe InDesign, Adobe Photoshop, Asana, Basecamp, Buffer, Cision, Google Drive Suite, Hootsuite, Jira, Mailchimp, Medium, Meltwater, Microsoft Office, Semrush, Slack, WordPress, Zoom

Education

Hofstra University
B.A. Public Relations; Marketing Minor; Psychology Minor

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Content Samples

 
 

Zoom Cares Spotlights Mental Health: World Mental Health Day

In honor of World Mental Health Day, Zoom Cares, our social impact arm, is spotlighting four partners making mental health a priority in their communities.

At Zoom, we want to see a world where mental health is prioritized by all of society as a human right, from schoolteachers to politicians, from homes to workplaces, at local and global levels. In order to achieve systemic change, different sectors must come together to support one another.

 

Developers Create Exciting New Experiences with Zoom’s SDKs

As the world has worked through significant changes over the past few years, video communication has become a critical solution for connection and collaboration.

The impact that video communication has had on our daily lives has resulted in more developers building video into their apps and services using software development kits (SDKs) to enhance communication at a distance.

Strengthen your Marketing Messaging Strategy with Responsible Marketing

The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing. 

The Time Is Now: Integrate Your PR And Marketing Strategies

PR and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since, the lines between PR and marketing have blurred.